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如今微信已走进了千家万户,微信平台以其超大的用户基数产生巨大商机,逐渐转化成为超大的虚拟商业平台。因此,微信平台巨大的客户基数也为品牌营销提供了很大的商机,成为虚拟销售的热门平台之一。品牌商家应抓住这一商机并加以利用,将自己的品牌进行广泛的推广,从而增大品牌知名度、提高产品的销售量。下文将就微信的优势与品牌营销相结合,给商家关于品牌营销策划的一些建议。
WeChat has now reached millions of households, WeChat platform with its huge user base has a huge business opportunity, and gradually transformed into a large virtual commercial platform. Therefore, the tremendous customer base of WeChat has also provided great business opportunities for brand marketing and has become one of the hot platforms for virtual sales. Brand merchants should seize this opportunity and make use of it to promote their brands extensively so as to increase their brand awareness and increase their sales volume. The following will be Weixin’s advantages and brand marketing combined to give businesses some advice on brand marketing planning.