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近年来,随着互联网技术和多媒体技术的发展,网络作为一种传播工具迅速渗透到社会生活的各个领域,网络“博客”也已经不是什么新鲜事物,只要经常接触网络的人都知道。网络“博客”作为一种新兴的网络交流和传播方式,已经成为社会广泛关注的对象,成了电脑收藏夹里的重要内容。博客书写的大众化和普及化,不管是从传播的角度还是从文学的角度去分析,充分挖掘“读者意识”的两极演化特性不但给博客书写带来了奇特的景象,也给写作者带来无尽的吸引力。
In recent years, with the development of Internet technology and multimedia technology, the Internet has rapidly penetrated into all fields of social life as a communication tool. It is no longer new that the Internet is a “blogger”, as long as people who have regular contact with the Internet know. As a new way of network communication and dissemination, network “blog ” has become the object of widespread social concern and has become an important content in computer favorites. The popularization and popularization of blog writing, whether it is from the perspective of communication or from the angle of literature analysis, fully tap the bipolar evolutionary characteristics of “reader consciousness” not only bring a strange scene for blog writing, but also give writers Endless attraction.