论文部分内容阅读
据不完全统计,全球市场每3台微波炉中有1台以上出自格兰仕。2001年,格兰仕微波炉的年产能力跃升到1500万台,产销内外比约为1:2。格兰仕早已跻身全球制造业500强之列,格兰仕集团董事长梁庆德以80多亿元的身价在《福布斯》2001年大陆富豪排行榜上位居第59位。 格兰仕在1993年杀入微波炉行业,3年后成为中国第一,两年后成为全球第一。如今,格兰仕微波炉在国内和国际的市场占有率分别在70％和30％以上。 格兰仕的成功之路,就是梁庆德津津乐道的以规模化生产构成“成本壁垒”,最后实现“薄利多销”的经营策略。
According to incomplete statistics, more than one set of microwave ovens per three microwave ovens from the global market came from Galanz. In 2001, the annual capacity of Galanz microwave ovens jumped to 15 million units, the ratio of production to sales is about 1: 2. Galanz has long been among the top 500 manufacturing companies in the world. Galanz Chairman Liang Qingde ranked 59th in the Forbes 2001 2001 Rich List with a figure of more than 8 billion yuan. Galanz reached the microwave oven industry in 1993, becoming China's first after three years and becoming the first in the world after two years. Today, Galanz microwave ovens in the domestic and international market share of 70% and 30% respectively. Galanz's road to success is Liang Qingde talked about the scale of production constitutes a “cost barrier”, and finally to achieve “small profits but quick turnover” business strategy.