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一听到企业做公益,大部分人直接联想的是一些大型跨国企业或大型国有企业投入大量的资金给到慈善公益组织,或者干脆自己成立慈善基金来做公益。但是企业投身公益事业是不是一定要那么高的门槛,动辄几百上千万才可以?在国内,还没有一家广告公司会在慈善公益领域大展拳脚,原因无非广告行业总体以中小型规模企业为主,利润不高工作繁琐,很少有时间、精力、物力再投入到公益慈善领域,不是不愿意做,而是在更多时候心
When I heard about doing business for the public, most people directly associate with large multinational corporations or large state-owned enterprises that invest a lot of money in charitable organizations or simply set up charity funds to do public welfare. However, companies are not necessarily engaged in public welfare undertakings so high threshold, hundreds of millions of easily at all? In China, there is no one advertising company will be flexing its muscles in the field of charity, the reason is nothing more than the advertising industry as a whole small and medium-sized enterprises Mainly, low profits, cumbersome work, very little time, energy, material resources and then into the field of public charities, not reluctant to do, but more often heart