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1999年11月,当当网上书店正式成立。2003年12月,当当获得老虎基金1100万美元投资,公司管理层拥有完全的控股权。当当创始之初是一家夫妻店,年增长速度是100％,短短数年发展成为全球最大的中文网上商城。李国庆无疑是电子商务时代的数字英雄。不过,可当李国庆坐在你面前时,你会觉得他是你邻家大哥:标准的国字脸上洋溢着青春的笑容,穿着随意和不修边幅,谈吐幽默风趣。他说:“当先驱是理想,当先烈我不干。”
November 1999, Dangdang online bookstore was officially established. December 2003, Dangdang Tiger Fund invested 11 million US dollars, the company’s management has full control of the right. Dangdang was originally founded as a husband and wife shop, with an annual growth rate of 100%. In just a few years, it has developed into the largest Chinese online shopping mall in the world. Li Guoqing is undoubtedly the digital hero of e-commerce era. However, when Li Guoqing can sit in front of you, you will think that he is your neighbor brother: the standard Peugeot face filled with a youthful smile, casual and trivial, talking humorous. He said: “When the pioneer is the ideal, I will not do the martyrs.”