成都市民办博物馆旅游开发现状调查分析

• 作 者: 刘佼
• 机 构: 成都中医药大学管理学院,
• 出 处: 旅游纵览(下半月)
• 发表日期: 2013年04期
• 关键词: 旅游开发现状 民办博物馆 现状分析 文化旅游 感知度 形象宣传 休闲功能 旅游线路 休闲城市 创新开发

成都市民办博物馆业的迅速发展和博物馆旅游作为现代旅游的新产品日趋收到市场重视。笔者通过对成都民办博物馆旅游的开发现状进行调查,发现目前市场对成都市民办博物馆旅游的感知度较低,民办博物馆与旅游业的结合有限,行业缺乏专业管理等问题,得出了目前成都市民办博物馆旅游尚处开发的初级阶段的结论,并提出了民办博物馆旅游开发的建议。

Chengdu private museum industry and the rapid development of museum tourism as a new product of modern tourism has received increasing market attention. Through the investigation on the current status of tourism development in Chengdu Private Museum, the author finds that the current market is less sensitive to tourism in Chengdu Private Museum, the combination of private museums and tourism is limited, and the industry lacks professional management. At present, The private museum tourism is still at the preliminary stage of the development of the conclusion, and put forward the private museum tourism development proposals.