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作为一门新兴的科学,“公共关系”越来越为人们所接受,所重视。它的运作为社会生活的运转增加了润滑剂。然而,在一些人的意识中,认为只有企业和服务行业才会利用公共关系的运作来树立形象,扩大影响,最终达到营利的目的。其实,这是对“公共关系”学一种狭隘的偏见。诚然,“公共关系”理论与实践确是由企业先行引入中国市场的,但随着十几年的发展,特别是借用了西方比较系统的公关理论,极大地缩短了中国“公共关系”学从产生到发展的过程。现今,中国“公共关系”学
As a new science, “public relations” is more and more accepted and valued by people. Its operation adds a lubricant to the functioning of social life. However, in some people’s minds, it is believed that only the enterprises and service industries will use the operation of public relations to establish their image, expand their influence and eventually achieve the goal of profit-making. In fact, this is a narrow prejudice against “public relations.” It is true that the theory and practice of “public relations” did indeed come into the Chinese market first, but with more than a decade of development, especially the more systematic theory of public relations in the West, the theory of “public relations” in China has been greatly shortened. Produced to the development process. Today, China’s “public relations” learning