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即将到来的高铁时代成为了张家口旅游业发展真正的战略机遇期。规模化的旅游客流将推动张家口向旅游目的城市转化,并在京津冀区域一体化背景下,通过旅游业的优化升级,完成张家口生态休闲城市的定位。同时张家口也要在高铁时代入口处,面对当前旅游产品无纵深衍进,基础设施薄弱、市场管理混乱等现状的挑战。该文提出,把握战略机遇期,创意旅游品牌,提高管理服务水平,以旅游业优化升级为契机,形成城市经济社会发展的复合产业链条,逐步实现与周边地区旅游串联开发的战略应对。
The upcoming era of high-speed rail has become the real development of tourism in Zhangjiakou, a strategic period of opportunity. Large-scale tourist passenger flow will promote the transformation of Zhangjiakou to the tourism destination city, and in the context of Beijing-Tianjin-Hebei regional integration, through the optimization and upgrading of tourism, Zhangjiakou will complete the positioning of the ecological leisure city. At the same time, Zhangjiakou should also be at the entrance to the era of high-speed rail. In the face of the current challenges of current status quo of tourism products such as non-proliferation, weak infrastructure and chaotic market management. The paper proposes that it is necessary to grasp the strategic opportunity period, the creative tourism brand, improve the management service level, and take the optimization and upgrading of tourism as an opportunity to form the composite industrial chain of urban economic and social development and gradually realize the strategic response to the series development of tourism in the surrounding areas.