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跨国公司的全球一体化战略卜永祥80年代,跨国公司的经营方式大致分两类:一类公司进行分散化的生产,公司生产贴近顾客需要的产品,在世界各地分散的工厂里组织地区性的生产经营业务,满足当地市场的需要;另一类公司选择集中化的生产,面对市场提供一系列可供选择的标...
The Global Integration Strategy of Multinational Companies Bu Yongxiang In the 1980s, the operating methods of multinational companies were broadly divided into two categories: One type of company carried out decentralized production, the company produced products close to customers’ needs, and organized regional production in scattered factories around the world. Business operations to meet the needs of the local market; another group of companies choose to focus on production, in the face of the market to provide a range of options ...