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笔者是从品牌传播过程中出现的错位现象进行切入,对企业品牌传播的错位进行分析归纳和整理,寻找企业与消费者传播错位现象产生的原因,希望能对企业的品牌传播起到良好的借鉴作用。
The author analyzes the dislocation phenomenon of brand communication from the perspective of brand dislocation, finds out the reasons for the dislocation phenomenon between enterprises and consumers, and hopes to make a good reference to the brand communication of enterprises effect.