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销售通路(渠道)发展到今天,又走到了变革的门槛前,通路的成本、控制、效率和效益之间的矛盾越来越不易协调,互联网、新兴商业资本等新的力量又增加了其间的变数,对通路模式的不同认识甚至引发了企业内部激烈的冲突,去年下半年剑维集团的人事巨变与此也有莫大的关系。销售通路的发展趋势如何?通路的变革和增值怎样实现?通路成员在变革中扮演怎样的角色?本期我们邀请几位业界人士进行一些探讨。希望能对大家有所助益,也希望能听到更多的真知灼见。
As the sales channels (channels) have reached the threshold of change before they reach the threshold of change, the contradictions between the cost, control, efficiency and effectiveness of access roads have become increasingly difficult to reconcile, and new forces such as the Internet and emerging commercial capital have been added to them Variables, different understanding of the pathway pattern even triggered a fierce conflict within the enterprise, the last two years of Jianwei Group personnel changes and this is also a great relationship. What is the development trend of the sales channel? How to realize the change and value-added of the channel? What role do members of the channel play in the change? In this issue, we invite several industry professionals to conduct some discussions. Hope to be helpful to everyone, but also hope to hear more insights.