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社会转型期,人们关注的热点发生转移,传统的电视文艺节目已不再占主导地位,对新闻时效性的追求成为新的热点,时效性不强的各类电视节目尤其是专题文艺节目面临困境。正是在这种背景下.2000年前后,央视三套拉开了栏目改版的帷幕。1999到2000年度,CCTV-3相继推出了众多新栏目:2000年1月27日推出《同一首歌》,2000年12月22日推出《艺术人生》。“我们的问题不在于电视为观众展示具有娱乐性的内容,而在于所有的内容都以娱乐的方式表现出来”。
In the period of social transformation, people are concerned about the transfer of hot spots. Traditional TV programs are no longer the dominant ones. The pursuit of timeliness of the news has become a new hot spot. Various types of television programs, especially thematic art shows, are facing difficulties with less timeliness. . It is in this context that before and after 2000, the three sets of CCTV opened the curtain of column revision. In 1999 and 2000, CCTV-3 launched many new sections one after another: “The Same Song” on January 27, 2000, and “Art in Life” on December 22, 2000. “The problem with us is not that television shows entertaining content to the audience, but rather that all of the content is entertained.”