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随着信息技术的不断革新,众多尼采式的论调勃然兴起,“纸媒已死”、“电视已死”、“传统媒体已死”……多屏互联、多网互联的信息通道,让广告主和广告公司忙不迭的投入到试水与论战之中。其实,互联网和移动互联不过让信息更加扁平化,消费者能够随时、随地、随屏的获取知识,并作出决策。互联网和移动互联的即时性和开放性满足了人们的触媒需求,但传统媒介是否会就此走向没落,答案显然有待商榷。
With the continuous reform of information technology, many Nietzschean arguments have been booming, “paper media is dead”, “television is dead”, “traditional media is dead” ... ... multi-screen interconnection, multi-network interconnection Information channel, so that advertisers and advertising companies are busy investing into trial and debate. In fact, the Internet and mobile Internet, however, make information more flattened, and consumers can access knowledge anytime, anywhere and on-screen and make decisions. The immediacy and openness of the Internet and mobile Internet have satisfied people’s catalyst needs. However, whether the traditional media will decline or not will obviously lead to an open question.