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做为一个独立企划人,孔繁任留下了不少富有创意的企划作品,其中不乏精典之作。下面,我们通过几个案例的剖析,管窥一下孔繁任的企划风格。“太一工程”企划1995年2月25日开始,一场规模之大、涉及面之广、样本数之多、全国都属罕见的社会大型调查─—“太一调查”在杭州全面铺开。同日,首轮5万份问卷在全市数十所学校中有条不紊地分发、填写。“太一调查”的目的是了解少年儿童的真实需要,它仅仅是“太一工程”的一部分,或者说.“太一调查”拉开了“太一工程”的帷幕。2月27日,《杭州日报》在头版刊登了新闻“太一调查”在杭全面展开的同时,用套红大字刊出了“太一工程导言”,它的引言格外引人注目:给孩子一个说说心里话的机会。
As an independent planner, Kong Fan Ren left a lot of creative planning works, many of them classic. Next, we analyze the planning of several cases, give a glimpse of the planning style of Kong Fan Ren. “Tai-Yi Project” Plan On February 25, 1995, a large-scale project involving a large number of samples and a large sample of Chinese socially-owned large-scale social surveys - the “Taiyi Survey” was launched in Hangzhou in an all-round way. On the same day, the first round of 50,000 questionnaires were distributed and filled out in dozens of schools throughout the city. The purpose of “Too One Survey” is to understand the real needs of children and adolescents. It is only part of “One Taiichi Project,” or “One Survey” opened the curtain on “One Taiichi Project.” On February 27, the “Hangzhou Daily” published the news on the front page “Too Far a Survey”. While carrying out the project in full swing in Hangzhou, the introduction of “Taiyi Project Introduction” The chance to say something.