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不断吸引人气,扩大博物馆的影响力,普及文化知识,是博物馆一项重要的日常工作之一。为此,博物馆通过网络、电视、广播、报纸等各类媒介的窗口,传播文化、管理、研究、教育以及各类展览与活动等信息,以提升博物馆的透明度,增加观众对博物馆的认知度。同时,博物馆努力开拓与外界合作新途径,尝试与拥有可观客源的旅行社协商合作。诚然,旅行社是聚集人气最有力、最便捷的途径,但事实往往并不能如人所愿,博物馆与旅行社的合作总是在轰轰烈烈之后,走向销声匿迹,最典型的就是
Constantly attracting popularity, expanding the museum’s influence, universal cultural knowledge, is one of the museum’s important daily work. To this end, the museum disseminates information on culture, management, research, education and various exhibitions and events via windows of various media such as the Internet, television, radio and newspapers in order to enhance the transparency of the museum and increase the audience’s awareness of the museum . At the same time, the museum strives to explore new ways of cooperation with the outside world and tries to negotiate and cooperate with travel agencies that have a considerable source of tourists. Admittedly, travel agencies are the most powerful and convenient way to gather popularity, but the fact often can not be as expected. Cooperation between museums and travel agencies is always on the verge of disappearing, and the most typical one is