全国中等职业技术学校市场营销专业教材(全新版)

• 出 处: 职业技术
• 发表日期: 2014年11期
• 关键词: 市场营销专业 全新版 营销人才 职业技能标准 调整结构 用人单位 实用性 教材特点 技能训练 任务驱动教学

中国劳动社会保障出版社近年来,随着我国经济和社会的发展,用人单位对营销人员的能力提出了更高的要求。为适应这一变化,培养更加适合企业需求的中级营销人才,人力资源和社会保障部教材办公室组织了一批教学经验丰富、实践能力强的教师与行业、企业的专家,在充分调研的基础上,对现有市场营销专业教材进行了修订和补充。

In recent years, with the development of economy and society in our country, employers have put forward higher requirements on the capabilities of marketers. In order to adapt to this change and cultivate mid-level marketing talents that are more suitable for the needs of the enterprise, the Office of Teaching Materials of the Ministry of Human Resources and Social Security organized a group of teachers, professions and professions with rich teaching experience and strong practical skills. Based on the full investigation and research , The existing marketing professional textbooks were revised and supplemented.