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六朝古都——南京,历史上曾是商贾集聚之地。如今乘改革开放大潮,石城商厦林立,街市繁荣。笔者商海观潮,深感企业老总商战谋略精妙。特采撷一束奉献读者。 “龙凤”挥泪别“云丝” 中外合资南京龙凤被服有限公司,运用先进的设备和技术,于1991年在国内率先生产出一种三维卷曲螺旋空心棉的被子,由于被胎絮如云丝,洁白柔软,投放市场后行情极好,被顾客形象地称之为“云丝被”,岂料“云丝被”三个字越叫越响,继而压过了注册商标“龙凤”二字的名头,也几乎成了公司的代名词。“云丝被”给龙凤公司带来可观的效益,年产值均达2000余万元。
The ancient capital of the Six Dynasties - Nanjing, historically merchants gather. Now take the tide of reform and opening up, Shicheng commercial buildings, downtown prosperity. The author of the sea concept tide, business executives deeply insightful business strategy. Special pick a bunch of dedicated readers. “Dragon and Phoenix” Tears do not “cloud wire” Sino-foreign joint ventures Nanjing Longfeng clothing Co., Ltd., the use of advanced equipment and technology in 1991, the first in China to produce a three-dimensional coiled spiral hollow quilts, , Soft and white, put on the market after the market is excellent, was the customer’s image as the “wire was”, Unexpectedly, “Yun Si was” more and more words called the more ring, then over the registered trademark “Longfeng” word The name of the head, has almost become synonymous with the company. “Yun Si is” Longfeng company to bring considerable benefits, the annual output reached more than 2,000 million.