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展览业作为一个崭新的行业,为我国推动生产发展、商品流通,促进国内国际贸易的交往,推动技术创新进步,起到了不可估量的作用。利用展览会开拓市场,扩大贸易,不仅是欧洲国家的成功经验,也为世界各国普遍仿效。据业内人士计算,商家从事推销活动的日常支出为展会的8倍,即日常花8元做成的买卖,在喂会上花1元便可实现。展览会的最高组织机构是“世界国际博览会联盟”。目前,全世界1998～1999年登记的展览会有21950个,中国有336个,占世界1.5%。被认可的国际展览约500个,最大150个中有107个在德国举办,中国仅有四个展览会在国际博览会里挂名。
As a brand new industry, exhibition industry plays an inestimable role in promoting the development of production, circulation of commodities, promoting the exchanges of domestic and international trade and promoting the progress of technological innovation. The use of exhibitions to open up markets and increase trade is not only a successful experience of European countries, but also a common practice in all countries in the world. According to the calculation of the insiders, the daily expenses of the merchants engaging in the sales activities are eight times of the total number of the exhibitions, that is, the daily purchases and sales of 8 yuan can be realized by spending 1 yuan on the feed. The highest organization of the exhibition is “World Expo International”. At present, there are 21,950 exhibitions registered in the world from 1998 to 1999, 336 in China, accounting for 1.5% of the world’s total. Some 500 approved international exhibitions, 107 of the 150 biggest are held in Germany, and only four in China are named at international fairs.