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纵观安防行业,一方面,随着行业应用的不断扩展、网络化程度的不断加强,安防项目规模以及用户需求的深度和广度都有了很大的变化;另一方面,安防产品供应商面对的市场环境更加恶劣:市场竞争激烈、参与者众多,产品同质化现象严重、企业利润率普遍偏低。在这一时期,“一站式”、“定制化”、“整体解决方案”等字眼频频出现在行业的媒体广告中,可见,已有一些安防厂家开启了新的竞争模式,尝试着由一个单纯的产品提供者向满足消费者个性需求的解决方案提供者的角色转变。与单一的卖产品模式相比,卖解决方案和服务能给企业带来哪些方面的价值提升?安防供应商应该怎样完成从卖产品到卖解决方案和服务的转型?这一发展趋势会否给安防产业带来一次大的融合和变革?本期企业论坛特邀业内优秀企业共同探讨这一话题。
Throughout the security industry, on the one hand, with the continuous expansion of industry applications, the increasing degree of networking, the scale of security projects and the depth and breadth of user needs have greatly changed. On the other hand, security products suppliers The market environment is even worse: the market is fiercely competitive, there are many participants, the product homogeneity is serious, and the profit rate of enterprises is generally low. During this period, the words such as “one-stop shop”, “customization”, and “overall solution” frequently appeared in media advertisements in the industry. Thus, some security manufacturers have opened up new competitions Model, trying to shift from a mere product provider to a solution provider that meets the individual needs of the consumer. What are the benefits of selling solutions and services to enterprises when compared to a single selling model? How should security vendors complete the transition from selling products to selling solutions and services? Will this trend give Security industry brought a major integration and change? Current business forum invited outstanding companies in the industry to discuss this topic.