论文部分内容阅读
如果从上世纪90年代初的《风雨同舟情暖人间》抗洪赈灾义演晚会算起,赈灾晚会借助电视传播技术和现代人文精神这对翅膀飞翔也有了将近20个年头。它作为具有先天娱乐性的电视节目,经历了由青涩到成熟,由单功能到复合功能的过程。电视赈灾晚会保持着电视节目固有的娱情、传播信息、教育民众的传统功能;同时,随着它传播功能的逐渐强大、信息量的逐渐丰富,又被赋予了不可替代的政治功能、经济功能和多种社会功能,成为社会救灾机制不可缺少的一环和组成部分,并受到越来越多人的关注。
If from the early 90s of last century, “Wind and Water” warm flood disaster relief charity gala evening, the disaster relief party with the help of television and modern humanistic spirit of this wing has also been flying nearly 20 years. As a TV program with innate entertainment, it has undergone a process from being astringent to being mature, from a single function to a composite function. The television disaster relief party maintains the inherent amusement, dissemination of information and educates the public’s traditional functions of the television program. Meanwhile, as its dissemination function becomes stronger and stronger, the amount of information is gradually enriched and it is given irreplaceable political and economic functions And a variety of social functions, become an indispensable part of the social relief mechanism and an integral part of, and by more and more people’s attention.