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公关贵在创意。公关并不是装门面、凑热闹的应酬活动,而是一种有一定企业文化内涵和明确的创意构思,能产生一定心理冲击波和信息辐射力的潜意识投资。成功的公关活动,可着力抓住特定的时空,以引人注目的方式展示企业的不同凡响之处,或是以闻所未闻的内容刺激公众的感觉,使企业形象在一片赞叹声、惊奇声中“定格”于公众脑海;或是以文化品位和艺术韵味所营造的浓郁氛围感染公众,使企业形象在感情共鸣中走向公众意识的深处;或是以峰回路转、跌宕起伏的戏剧
PR in the creative. PR is not a facade, join the lively entertainment activities, but a kind of a certain corporate culture and a clear idea of creativity, can produce a certain amount of psychological shock waves and the subconscious energy of information investment. Successful public relations activities can focus on a specific space-time, in a compelling way to showcase the extraordinary business, or unheard of to stimulate public awareness of the content, so that corporate image in an applause, surprise “ Freeze ”the public mind; Or to cultural taste and artistic charm created by the rich atmosphere of public infection, so that corporate image in the emotional resonance to the depths of public awareness; or to peak, ups and downs of the drama