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随着我国可持续发展战略和科学发展观的深入贯彻和落实,可持续发展和生态营销成为了现代工业企业着重追求的重点。本文概括了可持续发展和生态营销的含义,阐述了在进行工业企业生态营销和可持续发展教学时存在的一些问题,分析了问题出现的原因并提出了相应的建议和对策。
With the continuous implementation of the sustainable development strategy and scientific concept of development in our country, sustainable development and eco-marketing have become the focus of modern industrial enterprises. This paper summarizes the meaning of sustainable development and eco-marketing, expounds some problems in teaching eco-marketing and sustainable development of industrial enterprises, analyzes the causes of the problems and puts forward corresponding suggestions and countermeasures.