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地面频道,由于受到市场和资源的限制,加上新媒体的迅速崛起,其生存在卫视板块强势崛起的时代,地面频道的发展却捉襟见肘,资源配置、市场反应、辐射影响等方面都受制于卫视。论文作者以理论的维度对在陕西广播电视台地面频道季播综艺节目《我家有梦》的工作经验进行检视,指出虽然身处困境,但地面频道在长期发展中积淀下来的人才培育机制、节目创新能力、管理相对灵活、本土地利之便等优势,有助于其突围。
Due to the restriction of market and resources, terrestrial channels, coupled with the rapid rise of new media, have survived the era of the strong rise of satellite TV blocks and the development of terrestrial channels has been stretched. The allocation of resources, market responses and radiation effects are all affected by the satellite television . The author of the paper reviews the work experience of the quarterly variety program “My family has a dream” on the terrestrial channel of Shaanxi Radio and Television with the dimension of theory. It points out that the personnel training mechanism and the program innovation of the terrestrial channel accumulated in the long-term development though it is in a dilemma Capability, management is relatively flexible, local advantages such as land will help break through.