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引言7m中型高端客车市场一直以来备受社会重视,除去几千辆的稳定销量外,更为重要的原因在于,该市场主要集中在高端公商务用车用途,频频出现在各种高端公务活动及重大商务活动中,具有特殊的品牌象征意义。此前,多家国内客车生产企业在这个市场不遗余力地投入重金打造7m中型产品,希望可以用与日系车型相比具备相近的品质和差异化的价格,撬动这个市场。随着国家公务用车自主品牌方向的逐步明晰,这个市场“名利”双收的特点,诱惑着客车企业执著投入。大金龙通过对这个市场多年的调研和投入,认为除了目前客车企业的传统做法外,用中置全承载产品进入这个市场,可以实现在安全性、舒适性方面全面超越目前主流产品的需求,达到品质、价格双超越的目的。
Introduction The 7m medium-sized high-end passenger car market has been valued by the community for a long time. Apart from the steady sales of several thousand vehicles, the more important reason is that the market is mainly concentrated in the high-end public utility vehicles. It frequently appears in various high- Major business activities, with a special brand symbol. Previously, a number of domestic bus manufacturers spare no effort in this market to invest heavily to build 7m medium-sized products, hoping to use Japanese cars with comparable quality and differentiated prices, leveraging this market. With the gradual clarity of the direction of the national official car own brand, this market “fame and fortune ” double income characteristics, seduced bus company persistent commitment. Golden Dragon through years of research and investment in this market, that in addition to the current bus company’s traditional practices, the use of fully loaded products in the market to enter this market, you can achieve in the safety and comfort to fully exceed the current mainstream product needs to achieve Quality, price double beyond the purpose.