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随着社会的发展,公共关系在企业的发展和营销策略的执行过程中,扮演着越来越重要的角色,尤其是处在市场整合期。企业如果正确把握公关的方向和技巧,就会给自己创造一个良好的、宽松的外部环境,对企业的品牌建设起到不可估量的作用。公共关系在市场营销中有三个作用:联络感情,求得谅解,保持关系;收集意见,反馈情况,消除障碍,改进工作;稳定消
With the development of society, public relations plays an increasingly important role in the development of enterprises and the implementation of marketing strategies, especially in the period of market consolidation. If the enterprises correctly grasp the direction and skills of public relations, they will create a good and relaxed external environment for themselves and play an immeasurable role in the brand building of enterprises. Public relations in marketing has three roles: contact feelings, seek understanding, maintain relations; collect opinions, feedback, remove obstacles and improve work; stable consumer