论文部分内容阅读
近年来,汽车消费作为拉动内需的一个重要牵引力,已成为国内众多研究人员关注的焦点,也取得了许多成果。主要有两大方面的研究,第一,汽车消费者的特征,从年龄、收入水平、文化程度、等角度分析;第二,影响消费者购车的因素,主要有内部因素和外部环境因素的影响,其中还采用了相关的模型及分析工具。对于自主品牌汽车这一方面的研究,主要集中于其发展现状研究,消费者态度特征与行为这方面研究较少。自主品牌汽车作为国家支柱性产业之一,扶植其健康发展才是正确之道。
In recent years, car consumption as an important driving force to stimulate domestic demand has become the focus of many domestic researchers, but also achieved many results. There are mainly two major aspects of the study. First, the characteristics of automobile consumers are analyzed from the aspects of age, income level and education level. Second, the factors affecting consumers’ car purchase are mainly influenced by internal factors and external environmental factors , Which also uses the relevant models and analysis tools. Research on this topic in the field of own-brand vehicles mainly focuses on the study of its current development status, and studies on the attitudes and behaviors of consumers. As one of the country’s pillar industries, self-owned brands of automobiles are the right way to foster their healthy development.