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企业的良好声誉是一种宝贵的无形资源,但这种经营资源一旦失去,就会回天乏力,公司不论大小,良好声誉是获得竞争优势的关键,它能使你吸引天才的员工,更有效地推销你的产品并使顾客对你忠贞不贰。当人们评估一个企业时,你会发现,无论是资产负债还是在企业成功的十大关键之中,均未列出企业声誉这一条,然而,愈来愈多的公司眼下开始认识到,如果公司管理有方,良好声誉将成为最有价值和最为持久的财富,企业拥有的唯一具有生命力的竞争优势是它的声誉。
The company’s good reputation is a precious intangible resource. However, once this business resource is lost, it will be weak. The company’s good reputation, regardless of its size, is the key to gaining a competitive advantage. It can enable you to attract talented employees and be more effective. Promote your product and make customers loyal to you. When people evaluate a business, you will find that neither the company’s reputation or the ten key factors of business success have listed the corporate reputation. However, more and more companies are beginning to realize that if the company With good management, good reputation will become the most valuable and lasting wealth. The only viable competitive advantage possessed by the company is its reputation.