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《销售与市场》的广大读者朋友:针对他人假冒侯悳夫之名,蓄意捏造和夸大事实,利用互联网对我刊主编鲁培康进行人身攻击和侮辱诽谤的不法行为,我社表示强烈谴责。并将事实经过公诸于众,以便广大读者了解事实真相。2009年11月中旬,定位理论之父里斯先生来上海参加我社参与主办的首届中国定位峰会,其间鲁培康主编对里斯先生进行了专访,此前,鲁培康曾认真研究定位理论及企业实践,写成了《国内定位理论研究综述》一文。鲁培康认为,侯悳夫先生对定位理论的研究很有特色,于是,参考他的观点进一步提出了自己的见解,并以科特勒先生的STP作
The readers and friends of “Sales and Markets”: We deliberately fabricated and exaggerated the facts of others in order to counterfeit the names of Hou Houfu, and used the Internet to conduct personal attacks and insults against Lu Peikang, the editor-in-chief of our journal. The facts have been made public so that readers can understand the truth. In mid-November 2009, Mr. Rees, the father of positioning theory, came to Shanghai to participate in the first China positioning summit hosted by our company. During this period, Lu Peikang chief editor conducted an exclusive interview with Mr. Rees. Prior to this, Lu Peikang had seriously studied positioning theory and corporate practice. , wrote a “Research Overview of Domestic Positioning Theory” article. Lu Peikang believes that Mr. Hou Yufu’s research on positioning theory is very characteristic. Therefore, he has further put forward his own opinions based on his viewpoints, and made use of Mr. Kotler’s STP.