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有关中国传播学的本土化的呼声一直存在,但是在理论构成上、实践的可行性上都存在较大差距。本文通过分析欧美国家的传播方式、内容,指出我国尽快实现“本土化”的必要性。要使中国的传播学研究有新的突破和飞跃,吾辈必须加紧建立有中国特色的、符合中国国情和文化传统的传播学体系,尽快实现真正意义上的“本土化”。
There has been a lot of talk about the localization of Chinese communication, but there is a big gap in the theoretical composition and practicability. This article analyzes the mode and content of the communication in Europe and the United States and points out the necessity of realizing “localization” in our country as soon as possible. In order to make new breakthroughs and leaps in China’s communication studies, we must step up the establishment of a communication system with Chinese characteristics that is in keeping with China’s national conditions and cultural traditions and realize “localization ” as soon as possible.