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上海企业面临的挑战越来越大,不仅有大兵压境的外国企业,还有从四面八方涌进的国内同行,春兰空调、长虹电机、海尔冰箱、小天鹅洗衣机……连食品市场现在也几乎成了台湾同胞的天下。形成今天的局面,原因是多方面的,然而不能忽视的一点是上海企业在营销观念上经常陷入这样或那样的误区,最常见的营销误区有以下四个: 一、产品导向而不是消费者导向和竞争导向。现代营销理论已发展到
The challenges faced by Shanghai companies are growing. Not only foreign companies that are under pressure from the outside world, but also domestic counterparts from all over the country, Chunlan Air-Conditioning, Changhong Electric, Haier Refrigerator, Little Swan Washing Machine... Even the food market has almost become The compatriots in Taiwan are in the world. There are many reasons for the formation of today’s situation. However, one thing that cannot be overlooked is that Shanghai companies often fall into this or that misunderstanding in marketing concepts. The most common misunderstandings in marketing include the following four: 1. Product orientation rather than consumer orientation And competition-oriented. Modern marketing theory has developed to