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本文首先阐述了市场营销道德的构成,接着论述了市场营销中的不道德行为表现,最后本文讨论了市场营销中的不道德行为的预防,主要从以下几个方面努力:重视企业内部的日常管理工作;营造良好的企业文化,将企业道德建设与企业文化建设结合起来;加强有关立法工作,规范企业营销行为;消费者应增强自我保护意识,增强抵制不良营销行为的主观能动性;完善社会监督机制,发挥社会监督作用。
This article first elaborates the composition of marketing ethics, and then discusses the marketing behavior of unethical behavior. Finally, this article discusses the prevention of unethical behavior in marketing, mainly from the following aspects: Emphasis on the internal management of the enterprise Work; create a good corporate culture, corporate ethics and corporate culture construction will be combined; strengthen the relevant legislative work, regulate corporate marketing behavior; consumers should enhance self-protection awareness and enhance the subjection to adverse marketing behavior of the subjective initiative; improve the social supervision mechanism , Play a social monitoring role.