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在谈到新媒体研究时,英国学者理查德·豪厄尔斯说:“新媒体研究可畏:首先,这是一个极具变化的领域,即使是最时兴的研究,到它成熟时就可能已经过时了。其次,这是一个全新的领域,所以已经树立起来的重要文本和经典文本还很少。第三,甚至是‘新媒体’的定义还有待解决。”本文试从传播质量、传播过程、传播互动、传播环境、传播效果的角度,试图探讨和总结新媒体在当前数字交互和终端交流下的特点。
When it comes to new media research, the British scholar Richard Howells said: "The new media research is awesome: First of all, it is a very dynamic area. Even the most fashionable research, when it matures It may be outdated.Secondly, this is a completely new field, so there have been few important and classic texts that have been established.3 Third, even the definition of ’new media’ remains to be resolved. Quality, dissemination process, communication and interaction, communication environment and dissemination effect, this paper attempts to discuss and summarize the characteristics of new media under the current digital interaction and terminal communication.