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打开电视机,各种荣获“省优”、“部优”、“国优”、“金奖”、“银奖”的产品广告弄得人们眼花缭乱。“奖杯”无疑是真的,但这并不能说明这些产品就是名牌。“名优”易得,“名牌”难创,“名优”只是一时的优质和优势,而“名牌”则是多少年的“名优”相加,因此,“名优”与“名牌”还有很大的差距,“名牌”是货真价实的,必须靠过硬的产品去赢得。一个精明的企业家,是要真实
Turning on the TV, various products that won the “provincial superiority”, “ministerial superiority”, “national excellent”, “gold award” and “silver award” made people dazzled. The “trophy” is undoubtedly true, but this does not mean that these products are brand names. “Famous” is easy to get, “brand” is difficult to create, “famous” is only a moment of quality and advantage, and “brand” is how many years of “famous” together, therefore, “famous” and “brand” is still very large The gap is that “brand names” are genuine and must be won by hard products. A savvy entrepreneur is to be real