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时代的迅速发展加快了科技产品的更新换代,与此同时,移动互联网规模也随之呈现出蓬勃发展的态势。据官方权威机构报告显示,预计到2014年,国内移动支付规模将有望达到3850亿元,用户规模也将达到3.78亿。如此一块蕴含无限商机的“大蛋糕”已成为各家支付公司在移动支付领域竞相争夺的对象,支付宝、财付通、PayPal、百付宝、手机钱包等均各自发力,企图在这一领域有一番作为。然而纵观市场现状,尽管第三方支付领域暗藏着很多盈利点,但相对于市场容量,支付企业规模仍不够大,竞争也不够有序,整个行业仍处在百家争鸣阶段。
The rapid development of the times has accelerated the upgrading of technology products, meanwhile, the scale of mobile Internet has also shown a vigorous development trend. According to the official authority report shows that by 2014, the scale of domestic mobile payments is expected to reach 385 billion yuan, the user size will reach 378 million. Such a piece of cake with unlimited business opportunities has become the object of various payment companies competing in the field of mobile payment. Alipay, TenPay, PayPal, Alipay and mobile wallet all exert their own efforts in this area A field has some accomplishments. However, looking at the status quo in the market, despite the many profit points hidden in the field of third-party payment, the scale of the payment enterprises is still not big enough and the competition is not orderly in comparison with the market capacity. The entire industry is still in a stage of contention.