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随着全国高速公路的发展,高速公路服务区的经营管理水平的提高是目前亟须解决的问题。本文通过对服务区品牌化的经营模式、高速公路服务区概念与特点以及高速公路服务区不同服务设施的经营策略进行了简要的分析。
With the development of the national expressway, the improvement of the management level of expressway service area is the urgent problem to be solved. This article gives a brief analysis of the branding business model of the service area, the concept and characteristics of the service area of the expressway, and the business strategies of different service facilities in the service area of the expressway.