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中秋佳节是中华民族自古以来阖家团圆的重要时刻,中央电视台中秋文艺晚会长久以来也受到了亿万观众的关注。然而,2012年的“秋晚”带给我们一些惊喜,一段山东临工冠名的“送祝福”环节进入了我们的视线。在过去,B2B企业是否需要品牌营销这一问题向来众说纷纭,莫衷一是。因为相较于B2C模式为主的消费品,采取B2B模式的工业品具有购买者“团体决策”、注重“性价比”、
The Mid-Autumn Festival is an important moment for the family reunion of the Chinese nation since ancient times. The CCTV Mid-autumn Festival has long attracted the attention of hundreds of millions of viewers. However, “Autumn in Autumn” in 2012 brought us some surprises, and a “Send Blessing” link under the title of Shandong Lingong entered our line of sight. In the past, whether B2B companies need brand marketing has been divided on different opinions. Because compared to B2C mode-based consumer products, to take the B2B model of industrial products with buyers “group decision ”, pay attention to “cost ”,