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互联网的发展和中国传统文化的弘扬引起了社会各界的关注和思考。如何更好地发展互联网广告,如何更好地发扬中国传统文化以及面对众多互联网广告如何正确地运用中国传统元素成为广告人关注的重心和发展的关键。通过对中国传统元素的特征和互联网的发展进行分析并对相关理论的探究,说明在互联网广告中运用中国传统元素是中国广告设计走民族化道路的发展趋势,并重点阐述了如何在互联网广告中运用中国传统元素。
The development of the Internet and the promotion of Chinese traditional culture have aroused the concern and reflection from all walks of life. How to develop internet advertisement better, how to carry forward Chinese traditional culture better and how to use traditional Chinese elements correctly in many internet advertisements are the keys to the focus and development of advertisers. Through the analysis of the characteristics of Chinese traditional elements and the development of the Internet and the exploration of related theories, it is shown that the use of traditional Chinese elements in Internet advertising is the development trend of nationalization of advertising design in China. The emphasis is laid on how Internet advertising Use of traditional Chinese elements.