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过去,向存增量要发展;未来,向存量的效率优化要发展。这是趋势。刚刚过去的2016年,中国酒店业全国登记在册的30多万家店,总体经营处于亏损。行业存在着供给侧过大、经营效率低下的问题,经营成本高,同质化严重。由此导致的整合购并屡屡出现,足够的存量引出对资源和客源的整合,这在2017年依然会持续。2016波涛汹涌深刻变革没有谁做的酒店业回顾和展望比中国旅游饭店业协会会长张润钢更贴近事实了。在他眼里,2016年中国酒店业呈现出四大特点:
In the past, the incremental growth should be developed; in the future, the optimization of the efficiency of the stock should be developed. This is a trend. Just over 2016, the hotel industry in China registered more than 300,000 stores in the overall operating at a loss. There is a problem in the industry that the supply side is too large and the operation efficiency is low. The operation cost is high and the homogeneity is serious. As a result, consolidation and mergers and acquisitions have emerged frequently and sufficient stocks have led to the integration of resources and customers, which will continue in 2017. 2016 Stormy and Profound Changes No one who did the hotel industry review and outlook more than the China Tourism Hotels Association President Zhang Rungang closer to the fact. In his eyes, China’s hotel industry in 2016 showed four major characteristics: