论文部分内容阅读
SurfCity(瑟弗斯帝)品牌于1976年在美国加利福尼亚州创立,主要制作和生产中高端级别的吉他产品。由于业务扩张和资源开发,SurfCity近几年进入到中国市场,并且随着全国客户的认知度越来越强,品牌在多方面的投入力度越来越大,合作的艺人逐渐增多,在国内舞台的曝光率也越来越高。此次,编者有幸采访到著名制琴师、音乐制作人孙全武。作为SurfCity原声吉他中国地区设计师,他就该品牌在中国乐器市场的营销策略、合作艺人和企业、拓展业务领域,以及吉他产品的选材、制作、细节等方面进行了畅谈。接下来,就让我们跟随着他的步伐,走进属于SurfCity品牌的小世界。
Founded in 1976 in California, USA, the SurfCity brand primarily manufactures and produces high-end guitar products. Due to business expansion and resource development, SurfCity has entered the Chinese market in recent years and as the recognition of national customers is getting stronger and stronger, the brand is investing more and more in various fields and the number of cooperative artists is on the increase. Stage exposure is also getting higher and higher. This time, the editor was fortunate enough to interview the famous luthier and music producer Sun Quanwu. As a designer for SurfCity Acoustic Guitars in China, he talked about the brand’s marketing strategy in the Chinese musical instrument market, collaborative artists and businesses, business expansion, selection of guitar products, production and details. Next, let us follow his pace into the small world that belongs to the SurfCity brand.