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婴幼儿行业呈现出显著的消费升级和渠道分化。生产商需要通过产品满足消费者对安全和健康的诉求,以适应其喜好的方式触达80后和90后消费者,并优化渠道策略。在中国经济进入新常态,消费不断提高并呈升级趋势的环境下,随着80后、90后成为婴幼儿产品的主力消费群体,母婴市场充满了机遇和挑战。一,整体婴幼儿行业稳定增长,人口政策初见成效,长期而言依靠新产品和消费升级拉动,渠道持续分化。
Infants and young children show a significant increase in consumer spending and channel differentiation. Manufacturers need to meet consumers’ demands for safety and health through products, reach consumers after 80 and after 90 in the way they like, and optimize their channel strategy. Under the circumstance that China’s economy has entered a new normal and consumption continues to escalate and escalates, with the growth of post-90s and post-90s as the main consumer groups for infants and young children’s products, the mother-baby market is full of opportunities and challenges. First, the overall infant and child care industry has been growing steadily. Population policy has achieved initial success. In the long run, the channel has continued to depend on new products and consumption upgrades.