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在国家三网融合的大战略背景下,城市电视台面对新媒体产业特别是视频网站的崛起以及传统电视行业内部的市场挤压,台网融合已成为城市台发展的必然选择。本文将结合城市台当前的生存困境,通过国内外台网融合的实践,从内容本土化、制作数字化、传播社交化以及营销区域化四个方面对城市台台网融合的本土化进行探讨性研究。
Under the grand strategy of national triple play, in the face of the rise of new media industries, especially video sites, and the market squeeze within the traditional television industry, urban television stations have become the inevitable choice for the development of urban areas. This article will explore the localization of urban network integration from four aspects: localization of content, digitalization of production, socialization of communication and regionalization of marketing through the practice of urban network integration at home and abroad based on the current living predicament of urban Taiwan. .