论文部分内容阅读
1月18日,中央电视台与交通银行战略伙伴合作协议在北京中国大饭店正式签定,交通银行行长张建国、中央电视台副台长罗明出席签字仪式,几十家国内外企业负责人与30多家新闻媒体见证了这一盛况。根据协议,中央电视台今后将为交通银行的客户提供品牌传播与广告咨询服务,交行则为央视的广告客户提供理财及投资咨询服务,双方还将联手为中国企业的品牌发展提供强有力的资金与传播平台支持。
On January 18, the cooperation agreement between CCTV and Bank of Communications was signed at China World Hotel in Beijing. Zhang Jianguo, governor of Bank of Communications and Luo Ming, deputy director of CCTV, attended the signing ceremony. Several dozens of domestic and foreign head of business cooperated with 30 A number of news media witnessed this grand occasion. According to the agreement, CCTV will provide brand communication and advertisement advisory services to Bank of Communications customers in the future, while Bank of Communications will provide financial management and investment advisory services to CCTV advertisers. Both parties will jointly provide strong funding for the brand development of Chinese enterprises and Communication platform support.