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提升网络涉军舆论引导力,应改变固有的“传者一受众”的二元对立和线性逻辑思维,将舆论引导主体从传者回归到受者。基于接受分析的理论视角,从可信度、弥合度和平衡度三个不同维度共同发力。其中,“可信度”是舆论引导的逻辑起点和大众信赖的基本前提;“弥合度”是说服受众的效果诉求和艺术手段:“平衡度”是舆论引导的导向性原则和价值取向。
To enhance the guidance of the media on the Internet, we should change the binary opposition and linear logic thinking inherent in the “audience of one audience” and return the main body of media guidance from the sender to the recipient. Based on the theoretical perspective of acceptance analysis, it works together from three different dimensions of credibility, degree of closeness and balance. Among them, “credibility ” is the logical premise of public opinion guidance and the basic premise of public trust; “Consistency ” is to persuade the audience of the effect of appeal and artistic means: “balance ” is the guidance of public opinion Principles and values.