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目前,《纽约时报》正跟一家叫做Key Wee的公司合作,从社交媒体上发现和吸引目标读者。这家公司的核心理念是——与其花钱向所有用户推送订阅广告,更经济、有效的方法是在成千上亿的社交媒体用户中找到那些真正对《纽约时报》内容感兴趣、可能愿意掏钱订阅的那几百万人。他们是怎么操作的?请看方可成的解读。
The New York Times is currently working with a company called Key Wee to find and reach its target audiences on social media. The company’s core philosophy is that instead of spending money pushing subscription ads to all its users, it’s more economical and effective to find among hundreds of millions of social media users those who are genuinely interested in The New York Times content and may be willing Pay millions of subscribers that millions. How do they operate? Look at the interpretation of each other.