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社会经济的发展,使人们的物质生活水平有了显著的提升,旅游产业随之迎来了全新的发展时期。在旅游业日渐发达的当下,观光旅游已经开始转型为休闲度假旅游模式,人们对于旅游的需求已经不再仅仅局限于观光浏览,而开始更多地注重基于休闲、娱乐或养生的体验式旅游。在此背景下,温泉度假旅游模式应运而生,该旅游项目集成了旅游、娱乐、休闲和养生等,自出现之时便备受人们所钟爱,逐渐成为了休闲度假旅游的热门。而随着温泉度假旅游项目的增加,该产业于旅游市场当中的竞争态势也愈演愈烈。关于旅游产业对于地方经济发展的促进作用众所周知,提升温泉度假旅游的竞争力作为促进地方旅游业发展的重要部分,其意义也就显而易见。本文将以此为出发点,针对辽阳温泉度假旅游案例进行SWOT分析,寻找辽阳温泉度假旅游的优势、劣势、机遇和威胁,并据此提出促进辽阳温泉度假旅游产业可持续开发的建议对策,以期能够为更多温泉度假旅游项目竞争力的进一步提升提供些许有价值的参考。
With the development of economy and society, people’s material and living standards have been significantly improved. The tourism industry subsequently ushered in a brand new period of development. At the moment when the tourism industry is increasingly developed, the sightseeing tour has begun to transform into a leisure travel mode. The demand for tourism is no longer restricted to sightseeing but more emphasis is placed on experiential tourism based on leisure, entertainment and health preservation. In this context, hot spring resort travel mode came into being, the tourism project integrates tourism, entertainment, leisure and health and so on, since the time they are much loved, has gradually become a popular holiday vacation. With the increase of hot spring resort tourism projects, the industry’s competitive situation in the tourism market is also intensified. About the promotion effect of tourism industry on local economic development It is well known that the promotion of the competitiveness of hot spring resort tourism as an important part of promoting the development of local tourism is also of obvious significance. This article will take this as a starting point, SWOT analysis of Liaoyang hot spring holiday travel case, looking for Liaoyang hot spring holiday tourism advantages, disadvantages, opportunities and threats, and accordingly proposed to promote the Liaoyang Hot Spring holiday tourism industry sustainable development suggestions to be able to For more hot springs resort tourism project to further enhance the competitiveness of some valuable reference.