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本文从色彩心理学、色彩客观情感等角度出发,研究不同年龄阶段、成长环境、性别、民族、地域、身份、地位等的人类在不同季节、不同情绪、不同社交场合的微妙色彩心理特点,分析色彩对人类情绪的细微影响,针对行业特征、色彩搭配专业知识、时代要求等进行分析和总结,探求包装色彩设计技巧,提出了包装色彩设计的六种技巧,达到以完美的色彩设计提高包装美观度,以适宜的包装色彩促进销售的目的。
From the perspective of color psychology and color objective emotion, this paper studies the subtle color psychological features of human beings in different seasons, emotions and social occasions in different age stages, growth environment, gender, nationality, region, status and status. Color on the human emotions subtle impact on the characteristics of the industry, color matching with professional knowledge, the times require analysis and summary to explore the packaging color design skills, put forward six kinds of packaging color design skills to achieve a perfect color design to improve packaging beauty Degree, with the appropriate color packaging to promote sales.