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促销是企业常用的提升销量的方法,当遇到销量与积累品牌资产无法兼顾的难题出现时,解决的方法是根据品牌资产模型的几个构成要素设计促销活动,在有效促进销量提升的同时低成本快速地累积品牌资产。
When faced with the problem of sales volume and accumulation of brand equity can not be reconciled, the solution is to design promotion activities based on several components of the brand equity model, while effectively promoting sales promotion while low Cost quickly accumulates brand equity.