上海家化实施“名牌战略”四策

• 出 处: 日用化学品科学
• 发表日期: 1995年04期
• 关键词: 名牌战略 上海家化 联合公司 中国化妆品 美加净 民族之魂 葛文 质量监管 国际大公司 资生堂

上海家化实施“名牌战略”四策上海家化联合公司，３年来，它在实施“名牌战略”中成功地采取了“四大策略”：第一系：确立‘创名牌、扬国成’的企止理念名牌是企业之魂。中国名牌是民族之魂。上海家化１９９０年销售额、利税已分别达到１．５亿元和１．０５亿元、在中国...

In the past three years, Shanghai Jahwa implemented the “brand strategy” and successfully implemented “Famous Strategy” in the implementation of “Famous Brand Strategy”. In the past three years, it has successfully adopted the “Four Strategies”: The first is to establish the “Creating a Brand, Yang Guocheng” brand. The philosophy of the company’s philosophy is the soul of the company. Chinese famous brand is the soul of the nation. Shanghai Jahwa’s 1990 sales, profits and taxes have reached 150 million yuan and 105 million yuan, respectively, in China...