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新潮掌门人 自从1946年5月索尼公司在东京郊区成立以来,整整半个世纪该公司在晶体管收音机、录像机、随身听等诸多生产领域居于世界领先地位。同时,它还和菲利浦公司合作生产光盘。凭借其强大的实力和影响,索尼公司相继收购了CBS音像公司和哥伦比亚制片公司,从而使索尼成为一个全球雇员达到13万5千;年销售额逾500亿美元的企业王国。 但是由于受到日元升值和国内需求下降的冲击,再加上在1993年公司的缔造者盛田昭夫因中风而退休,索尼公司的管理一度处于“群龙无首”的状况。此后情况日趋恶化,在1994财政年度中,索尼公司遭到自创业以来的首次亏损,亏损金额更达到28亿美元。 盛田昭夫素有“经营之神”的美称,具有非凡战略眼光的他亲手把索尼建成
Trendsetter Since its founding in the suburbs of Tokyo in May 1946, Sony Corporation has been a world leader in transistor radios, video recorders, music players and many other production areas for over half a century. At the same time, it also co-production with Philips and CD-ROM. With its strong power and influence, Sony acquired CBS Audio and Columbia Productions in succession, making Sony a global business empire with 135,000 employees and a corporate kingdom with annual sales of more than 50 billion U.S. dollars. However, due to the impact of the yen’s appreciation and declining domestic demand, coupled with the founding of the company’s Akio Morita in 1993 due to a stroke and retirement, Sony’s management was in a “no leader” situation. Since then, the situation has worsened. In fiscal year 1994, Sony suffered the first loss since its founding, at a loss of 2.8 billion U.S. dollars. Akio Morita known as “the god of the business” reputation, with extraordinary strategic vision he personally built Sony