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图书商品的宣传策略武汉测绘科大出版社叶钧、罗萍在《科技与出版》１９９５．４撰文，谈图书商品的几种宣传策略，读来颇有启发，文章指出三种方法。１．利益宣传法。这是经营者重点宣传图书给读者所能带来的实际利益，以引起读者对所宣传图书的注意和兴趣的一种宣传策略...
Propaganda strategies of books and commodities Wuhan Survey and Mapping Science Press Ye Jun and Luo Ping In the article “Science and Technology and Publication” in 1995.4, I talked a few inspirational strategies about books and commodities. The article pointed out three methods. 1. Public interest law. This is a propaganda strategy in which the operators focus their attention on the actual benefits of the books to readers and arouse readers’ attention and interest in the books to be promoted.